Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11790/51
DC FieldValueLanguage
dc.contributor.authorGaraus, Marionde_at
dc.contributor.authorWagner, Udode_at
dc.contributor.authorKummer, Claudiade_at
dc.date.accessioned2015-11-14T10:22:00Z-
dc.date.available2015-11-14T10:22:00Z-
dc.date.issued2014-10-29-
dc.identifier.citationJournal of Business Research, 68(5), 1003–1011de_at
dc.identifier.issn0148-2963-
dc.identifier.urihttp://hdl.handle.net/20.500.11790/51-
dc.description.abstractShopper confusion represents a mental state often occurring in shopping situations. While extant research focuses on product-related consumer confusion, the current investigation examines store environmental retail shopper confusion. Combining research streams on store environment, environmental psychology, and categorization theory, the authors build a conceptual retail shopper confusion framework. An analysis of expert interviews and open-ended questionnaires distributed to grocery shoppers reveals a classification of retail shopper confusion causes into ambient, design, and social factors, as characterized by the environmental properties variety, novelty, complexity, and conflict. A mediation analysis by means of structural equation modeling confirms the mediating role of retail shopper confusion between cognitive fit with an environment and shopping value. Retail shopper confusion thus explains why shoppers experience low hedonic and utilitarian shopping values in certain shopping situations.de_at
dc.description.sponsorshipWirtschaftde_at
dc.language.isoende_at
dc.publisherElsevierde_at
dc.relation.ispartofJournal of Business Researchde_at
dc.rightsinfo:eu-repo/semantics/closedAccess-
dc.subjectRetail shopper confusionde_at
dc.subjectCognitive fitde_at
dc.subjectInformation ratede_at
dc.subjectCategorization theoryde_at
dc.subjectShopping valuede_at
dc.subjectAppropriatenessde_at
dc.titleCognitive fit, retail shopper confusion, and shopping value: Empirical investigationde_at
dc.typeinfo:eu-repo/semantics/article-
dc.typeWissenschaftlicher Artikelde_at
dc.identifier.doi10.1016/j.jbusres.2014.10.002-
dc.identifier.scopus2-s2.0-84924607026-
item.grantfulltextnone-
item.languageiso639-1en-
item.fulltextNo Fulltext-
item.openairetypeinfo:eu-repo/semantics/article-
item.openairetypeWissenschaftlicher Artikel-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.cerifentitytypePublications-
crisitem.author.deptWirtschaft-
crisitem.author.orcid0000-0002-3180-703X-
crisitem.author.orcid0000-0002-2363-1003-
crisitem.author.parentorgFH Burgenland-
Appears in Collections:Wirtschaft (mit Schwerpunkt Zentral-Osteuropa)
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