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FH Burgenland
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Wirtschaft
Eye Tracking in Advertising Effectiveness Research for Cultural Marketing
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Eye Tracking in Advertising Effectiveness Research for Cultural Marketing
Source
In: Abstracts of the 18th European Conference on Eye Movements 2015, Journal of Eye Movement Research, 8(4), 257
Date Issued
2015
Author(s)
Kummer, Claudia
DOI
10.16910/jemr.8.4.1
URI
http://hdl.handle.net/20.500.11790/231
Type
info:eu-repo/semantics/conferenceObject
Konferenzbeitrag
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20.500.11790_231.pdf
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312.47 KB
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86122d20fdf066411c02ba6bb2cd27fe
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