Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11790/231
Title: Eye Tracking in Advertising Effectiveness Research for Cultural Marketing
Authors: Kummer, Claudia 
Issue Date: 2015
Source: In: Abstracts of the 18th European Conference on Eye Movements 2015, Journal of Eye Movement Research, 8(4), 257
Journal: Journal of Eye Movement Research 
Description: 8th European Conference on Eye Movements, August 16-21 2015 in Vienna, Austria
URI: http://hdl.handle.net/20.500.11790/231
ISSN: 1995-8692
DOI: 10.16910/jemr.8.4.1
Rights: info:eu-repo/semantics/openAcces
Appears in Collections:Wirtschaft (mit Schwerpunkt Zentral-Osteuropa)

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