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Kummer, Claudia
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Official Name
Kummer, Claudia
Visiting Lecturer at Széchenyi István University in Györ
Young Science Ambassador
Verband der Marktforscher Österreichs
Akademische Titel
Ehemalige FH Mitarbeiterin
ORCID
Scopus Author ID
37077608700
Status
exstaff
Research Outputs
Now showing 1 - 10 of 12
- PublicationThe negative consequences of the store environment - An empirical investigation(2011-09)
;Garaus, Marion119 2 - Publication
172 185 - Publication
138 2 - PublicationEye Tracking für Werbesujets der Seefestspiele Mörbisch – Welches Design gewinnt Aufmerksamkeit?Der Beitrag zeigt die Anwendung der Blickaufzeichnung auf ein konkretes Praxisproblem – die Werbekampagne einer Kulturinstitution. In einem Eye Tracking-Test sahen 49 Testpersonen zwei Werbestimuli in zwei Gruppen. Aus der Analyse von Blickpfaden, Betrachtungsdauer und Areas of Interest im Zeitverlauf ergibt sich eine klare Empfehlung für Sujet A. Daraus werden erfolgversprechende Gestaltungsparameter abgeleitet.
230 1211 - PublicationDas neue Weinetikett : Wie reagieren Konsumenten auf das neue EU-Bezeichnungsrecht?(Organisation Internationale du Vin, 2009)
; ; 146 1 - PublicationAccessible Tourism: Service Encounters with Disabled Tourists in AustriaSenior tourists and handicapped tourists constitute a growing market as the European Population is ageing continuously (Alén et al. 2012). Between mid-2012 and mid-2013, these two segments accounted for 783 million trips of one or several days' duration within the European Union (Neumannconsult 2014). Although the potential of increased revenues from "accessible tourism" has been widely recognised and supported in several studies at a European level, touristic providers have as yet largely failed to react with the necessary adaptations of their existing offers. In this presentation, an exploratory study of handicapped tourists‘ experiences is presented. A multi-method approach is used to analyse the service scape of an Austrian Spa, a festival organizer, and a museum, from the tourists’ point of view. The results give an insight into different types of impairment. Best practice examples are compared with typical shortcomings in the service scape of these tourism providers.
170 1