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Title: Using attribution theory to explain tourists' attachments to place-based brands
Authors: Orth, Ulrich R. 
Stöckl, Albert 
Veale, Roberta 
Brouard, Joëlle 
Cavicchi, Alessio 
Larreina, Mikel 
Lecat, Benoît 
Olsen, Janeen E. 
Rodríguez-Santos, Carmen 
Santini, Cristina 
Wilson, Damien 
Issue Date: 2012
Publisher: Elsevier
Source: In: Journal of Business Research, 65(9), 1321-1327
Journal: Journal of Business Research 
Abstract: Assuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience.
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2011.10.027
Rights: info:eu-repo/semantics/closedAccess
Appears in Collections:Wirtschaft (mit Schwerpunkt Zentral-Osteuropa)

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