Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11790/1190
Title: Identifying relationships between place and experience parameters and consumer evaluations in a wine tourism context
Authors: Stöckl, Albert 
Rinke, Wolfram 
Eisingerich, Andreas Benedikt 
Issue Date: 2016
Abstract: Tourism experiences in viticultural areas tend to evoke strong positive and affective consumer reactions (Yuan et al., 2008). Ideally they lead to sentiments such as pleasure, satisfaction, nostalgia, or even emotional attachment (Gross & Brown, 2006; Hammitt, Backlund, & Bixler, 2006). Studies show that satisfaction is strongly related to attachment to a certain place (Williams & Huffman, 1986) and pleasure (Orth et al., 2011) and can lead to consumer loyalty (Dodd, 2000; Alexandris, Kouthouris & Meligdis, 2006) as well as greater spending (Moore & Graefe 1994; Dodd, 2000; Kyle, Absher & Graefe, 2003). In addition, research showed that visitors who are familiar with a region, i.e., they have visited the destination before, are more likely to develop strong attachment to that place over time (Williams, Patterson & Roggenbuck 1992). In order to analyse consumers and their wine-tourism related reactions of place and wine-tourism-experience evoked reactions and perceptions, the overarching research question of this study consequently is: Which relationships between place and experience parameters and consumer evaluations can be detected in a wine-tourism context?
Description: 10th annual conference, Bordeaux, France, American Association of Wine Economics, AAWE
URI: http://hdl.handle.net/20.500.11790/1190
DOI: 10.13140/RG.2.1.2721.9448
Rights: info:eu-repo/semantics/closedAccess
Appears in Collections:Informationstechnologie und Informationsmanagement

SFX Query Show full item record

Page view(s)

13
checked on Jul 22, 2019

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.