Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11790/1151
Title: Storytelling in Journalismus, Organisations- und Marketingkommunikation
Authors: Ettl-Huber, Silvia 
Keywords: Narrative;Marketingkommunikation;Medienwirkung;Glaubwürdigkeit;Organisationskommunikation
Issue Date: 2019
Publisher: Springer
URI: http://hdl.handle.net/20.500.11790/1151
ISBN: 978-3-658-25727-9
DOI: 10.1007/978-3-658-25728-6
Rights: info:eu-repo/semantics/closedAccess
Appears in Collections:Wirtschaft (mit Schwerpunkt Zentral-Osteuropa)

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