Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11790/1148
Title: Cross‐Cultural Comparisons in Marketing Research – The Role of Equivalence Models and Adequate Data Analysis Techniques
Authors: Rinke, Wolfram 
Stöckl, Albert 
Eisingerich, Andreas Benedikt 
Issue Date: 14-May-2014
Description: Cross‐Cultural‐Business Conference, Steyr, 14th of May, 2014
URI: http://hdl.handle.net/20.500.11790/1148
Rights: info:eu-repo/semantics/closedAccess
Appears in Collections:Informationstechnologie und Informationsmanagement

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