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FH Burgenland
Departments
Informationstechnologie und Informationsmanagement
Cross‐Cultural Comparisons in Marketing Research – The Role of Equivalence Models and Adequate Data Analysis Techniques
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Cross‐Cultural Comparisons in Marketing Research – The Role of Equivalence Models and Adequate Data Analysis Techniques
Date Issued
2014-05-14
Author(s)
Rinke, Wolfram
Stöckl, Albert
Eisingerich, Andreas Benedikt
URI
http://hdl.handle.net/20.500.11790/1148
Type
info:eu-repo/semantics/conferenceObject
Konferenzbeitrag
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149
Acquisition Date
Sep 9, 2023
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