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FH Burgenland
Departments
Informationstechnologie und Informationsmanagement
Storytelling im Content Marketing
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Storytelling im Content Marketing
Date Issued
2015-11-19
Author(s)
Ettl-Huber, Silvia
Abstract
Storytelling ist ein Modewort, das in aller Munde ist. Der Konferenzbeitrag beschäftigt sich mit den Elementen von Stories und den Anwendungsmöglichkeiten in der Marketingkommunikation.
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URI
http://hdl.handle.net/20.500.11790/832
Subjects
storytelling
marketing
Type
Konferenzbeitrag
Views
179
Last Month
3
Acquisition Date
Jun 1, 2023
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